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Don Your Hitchhiker Gear

Celebrate Towel Daya tribute to author Douglas Adams, on 25 May with gorgeous towels from WhiteHouse.

Douglas' fans carry around a towel with them throughout Towel Day, described in his most famous novel Hitchhiker's Guide to the Galaxy as the most useful possession an interstellar hitchhiker could have.

towel day insitu

If you're a fan, don't carry any old towel around with you. Carry one of WhiteHouse's Elegance 100% Cotton Towels by Nortex (retail from R25 - R250, available in white, stone and dove grey). They are luxurious, soft and made from 100% ring-spun, natural cotton fibre making them absorbent and durable.

Or, carry around a Snag Free 100% Cotton 600gsm Towel (retail from R80 - R200) for in case you get caught on something during your intergalactic travels. They do not pull or snag because of their unique warp knitting construction, containing 5% more cotton than normal towels, meaning they can survive up to 160 of the toughest industrial washes and retain their shape.

Are you taking part? Upload your pics to the Towel Day Facebook page and don't forget to add the hashtag #towelday.

For more information, visit


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