It seems one man’s trash truly is another man’s treasure. With the risks of global warming, our behaviours and practices have to change. One simple way to do this is, of course, by recycling but, unfortunately, not many of us do recycle often or efficiently enough. Thankfully, some skilled entrepreneurs and designers have found a way to transform our rubbish into useful objects again (and no, they’re not stinky or gross…).
Take a look at three ingenious ways designers have created something beautiful and functional from something discarded and forgotten:
Last month adidas, the longtime a leader in sustainable design, – announced they were partnering with marine conservation organisation Parley for the Oceans at the UN to showcase their first ever recycled shoe. With the shoe upper made entirely out of yarns and filaments collected from the ocean and illegal gillnets by Parley’s famous partner The Sea Shephard, adidas has created a world first. The intention here is, of course, awareness about consumer-ready ocean plastics that can be put to use in innovative ways to help clean our oceans. Read more about this incredible project here.
Philanthropist, global icon and megastar, Pharrel Williams has signed onto a campaign with Woolworths entitled ‘Are You With Us?’. Aimed at raising awareness about sustainable design and ethical trade, Pharrel will design an exclusive range for Woolies with a strong eco-conscience with the added intention ‘to make sustainability cool’. To see how you can get involved in this amazing initiative, read more here.
The totally eco-friendly, recycled concept store, Earthchild Clothing at the V&A Waterfront, has been leading the pack with its focus on going – and staying – green. From their organic-cotton clothing to their LED lighting, upcycled timber walls, recycled hangers and sustainably sourced timber floors, the outlet is green throughout. Read more here.