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Artymiss laser-cut cards

Unveiled at this year’s Design Indaba, Pauline Irvine’s laser-cut stationery range is proving to be quite a hit on the local design scene. The Cape Town-based designer behind the Artymiss brand has taken the age-old form of illustration native to India, Mexico and China and interpreted it in her own unique way. Her exquisite cards each tell their own story, some of South African cities or landscapes, and others of beautiful settings or objects. Explaining the origins of her experimentation with this craft, Pauline says, ‘I have always loved and collected beautiful stationery so I have developed a bank of inspiration over the years.’ Taking a leaf out of the books of other paper artists like Rob Ryan and Peter Callesen, she constantly tries to push the envelope when it comes to her paper creations. Her latest obsession is a fun, pop-up element that she will be introducing to her card range soon. ‘I’ve been getting more interested in making the cards more 3D, and am always trying to learn new methods for this’, she explains. There has been a definite renewed contemporary focus on ancient crafts like this one. Pauline’s view is that ‘technology has made it possible to bring time-consuming crafts back in fashion by minimising the time and cost, thus making crafts more accessible.’ Laser cutting is her method of choice for speeding up the process. And she’s certainly done a fantastic job – we’re amazed by the detail and personality captured in each card. Custom designs cost R300 per hour, taking into account design time and the detail of the design. To see more designs or to get in touch visit artymiss.co.za.