ADVERTORIAL: Moments In The Making
Posted: 14 May 2014
A Proud Heritage Russell Hobbs has been providing kitchen appliances to millions of homes around the world since 1952. With a number of industry firsts and a reputation for distinctive style and design, Russell Hobbs has stuck to its proud heritage and values and continues to lead the way with progressive, sleek products that are known for their reliability and sophistication, as well as their innate ability to bring tangible elegance into any space. From the creation of superb home appliances and personal care products to a wave of exciting homeware offerings, Russell Hobbs prides itself on understanding consumers, and in striving to exceed expectations by not only staying ahead of design trends, but by setting the benchmark for accessible excellence. 1952 was an unforgettable moment… and 2014 will be too. In 1952, Russell Hobbs launched the world’s first in-home coffee maker. 62 years later, Russell Hobbs is giving consumers another opportunity to experience something unforgettable – a trip to Rome, Paris or London for two worth R200 000, plus R100 000 in instant prizes. The campaign, aptly named ‘Moments in the Making’, takes inspiration from the fact that Russell Hobbs is a household name that facilitates extraordinary moments in every facet of their customers’ lives. Russell Hobbs products literally allow customers to bring the quality that the brand stands for into everything they do – a fact that should be showcased and celebrated. Moments in the Making The Russell Hobbs ‘Moments in the Making’ national campaign will run up until 31 July 2014. Consumers who purchase any Russell Hobbs product before the closing date stand a chance to win various prizes and create their own unforgettable moments in one of Europe’s three most desirable locations. But how did this thinking come about? What makes ‘Moments in the Making’ so relevant? James Nelson, Creative Director at Base2, elaborates: ‘Whether it’s preparing a five-course meal or a quick snack, grooming yourself for a special night out or just to feel special at home, ordinary moments can seem extraordinary with Russell Hobbs. Essentially, this is what the “Moments in the Making” campaign is about and what it captures. ‘With a TV advert, radio spots - including radio promotions on 94.7 Highveld - print, digital, including online competition elements, and in-store branding, this is our biggest campaign to date. And when the winner is announced on 9 August 2014, we believe that it will be another unforgettable moment,’ says Marion Kearns, Russell Hobbs Marketing Executive. It is fitting then that this celebration of every Russell Hobbs moment culminates in prizes of this stature. Keep an eye out for promotional information to ensure that you don’t miss out on a moment that will take your breath away, now, and for years to come. For more information, visit russellhobbs.co.za/momentsinthemaking.