The Weylandts Theatre of Sleep Collab Is What Design Dreams Are Made Of
Check out the designs created for Weylandts’ Theatre of Sleep, a collab between the iconic furniture and homeware store and three pioneering local designers
One of our favourite stands at 100% Design South Africa (which took place in Joburg last month) was the Weylandts Theatre of Sleep, a comfort-inspired collaboration between Weylandts and three powerhouse female designers.
TheUrbanative’s Mpho Vackier, Thabisa Mjo of Mash.T Design Studio and Monique Vee teamed up with the Weylandts team to create a whimsical pod in which the acts and phases of sleeping and dreaming could be expressed.
‘It was about reinterpreting the bedroom and giving designers the chance to look at it in a new way,’ says project leader Anna Weylandt. And the results were simply dreamy.'
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The Daydream section brought to life the initial part of the sleep-and-dream journey. The playful Nostalgia swing by Monique Vee and the Leap clothing rail by Mash.T Design Studio – presenting a fresh take on the open rail with a neon-detail terrazzo base – introduced 100% Sleep’s concept to fair visitors.
This led to Bedtime Story, an exploration of the moments one spends before falling asleep — those magical minutes of getting lost in the respite offered by bedroom bliss.
TheUrbanative’s Capsule Bench and Mash.T’s woven Hourglass stool added to the story told by Monique Vee’s minimalist birch-ply L Shelves that provide endless options for book-lovers and those who enjoy displaying objets d’art in their homely refuge.
Exploring the deeper phases of sleep, Dreamstate came to life via a striking hand-printed wooden headboard by TheUrbanative, called XXX. Inspired by woven rope patterns, it’s a fresh and fun take on the woven-wicker trend that we've been seeing everywhere of late.
The Awakening represented the joy of morning light. Here, the curvaceous, open Capsule wardrobe by TheUrbanative, with rust-coloured rope detail, signified the sun’s return and the action of waking up to a bright new day.
Says Anna Weylandt, ‘We hope to include some of these Weylandts Theatre of Sleep pieces in our permanent Weylandts ranges. It will be fascinating to see which designs the public likes most.’
To vote for your favourite piece from the Weylandts Theatre of Sleep – and stand a chance to win that particular item of furniture too – visit the Weylandts website here.
This is a sponsored post.