LVMH Converts Perfume Factories To Generate Free Hand Sanitiser
A world leader in luxury design, Louis Vuitton Moët Hennessy has made the decision to transform their perfume factories in France to generate hand sanitiser.
In an official press statement LVMH explains that the current rise of COVID-19 cases in France has prompted the company to take a stand in helping the country and its people. ‘Given the risk of a shortage of hydroalcoholic gel [hand sanitizer] in France, Bernard Arnault has instructed the LVMH Perfumes & Cosmetics businesses to prepare its production sites to manufacture substantial quantities of hydroalcoholic gel to be provided to public authorities.’
According to LVMH all the production facilities that are responsible for creating perfume and cosmetics such as Christian Dior, Guerlain and Parfums Givenchy will be tasked with creating large quantities of hand sanitiser from today.
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Not only has the brand taken a stand by pausing its commercial endevours, it will also be providing the hand sanitiser free of charge to the French health authorities.
Reports indicate that the factories aim to produce at least 12 tons by the end of this week.
‘Through this initiative, LVMH intends to help address the risk of a lack of product in France and enable a greater number of people to continue to take the right action to protect themselves from the spread of the virus,’ said LVMH in a statement. The luxury design brand will continue to produce the hand sanitiser for an indefinite time period in an effort to help curb the rise of case numbers.