decor, inspiration

industry insider: jean-pierre de la chaumette’s eponymous new range

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With 20 years working in publicity internationally, specialising in decor, as well as a growing interior design business and an extensive network of network of creative talents in his contact list, it was an inevitable next step for Jean-Pierre de la Chaumette to develop his own product line. The result, Chaumette, is inspired by Africa, but informed by a global design sensibility and a convergence of form and function. Taking two humble materials integral to the continent’s industrial and design history as his starting point, Jean-Pierre’s first collection draws on the legacy, colours and everyday uses of coal and clay. ‘While the continent’s abundance of shinier minerals – such as gold and copper – may be more visible, the understated presence of coal and clay is certainly more elemental,’ he explains of the impetus behind the debut range. The range – assembled by Jean-Pierre in collaboration with talented designers and artisans from Southern Africa – has a modern and pared-down sensibility, with pieces that reflect the handcraft behind their production. The focus on earthy materials extends throughout the collection, with the pieces showcasing the beauty of different and juxtaposing natural textures. From the touchability of cork, kiaat and oak to the raw beauty of clay and stone, and the sophisticated but down-to-earth appeal of brass and leather, the pieces speak to a timeless use of materials interpreted in a fresh, contemporary way. The palette is fresh and on-trend – updated neutrals such as charcoal, champagne, terracotta and nude give the pieces a current feel – while the timeless graphic shapes keep them untethered to any particular period. A selection of furniture pieces and decor accessories – from furniture (sidetables and stools), to homeware items (bowls, trays and picture frames) and even accessories (tote bags with chic contrasting handles) – gives the collection scope to grow into a larger lifestyle range. For Chaumette updates, visit chaumette.co.za.