Guiltless Protein Bakery Opens In Cape Town

The new Guiltless Protein Bakery in Sea Point, Cape Town will satisfy the cravings of your sweet tooth while still keeping your treats healthy. 


Bakery | House and Leisure


With a range of mouthwatering treats on offer at Guiltless Protein Bakery, you can enjoy a range of baked goods that are made to support your health and fitness goals while not losing out on any deliciously sweet tastes.

Guiltless Protein Bakery offers baked goods that are high in protein, gluten-free, low in carbs, and without added sugar or preservatives. In order to ensure that each treat is packed with protein, whey isolate is used instead of flour as a main ingredient in creating the baked goods. 

ALSO READ: Recipe: Baked Cheesecake 

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Founded by Capetonian Claire Going, the bakery offers breakfast, lunch and a range of baked goods. 

Going trained as a baker and cake decorator in the Mother City before she spread her wings and decided to work in the United States. While working in the US, Going found that her values aligned with living a healthy lifestyle but not compromising on being able to indulge in sweet baked goods.

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ALSO READ: Lilly Vanilli: The Queen Of Cakes 

After gaining further experience in the US, Going was appointed as head chef at a bakery in Miami from 2016 to 2018. The ethos of the store in Miami, which was focused on healthy baking, inspired Going to return to Cape Town and share her love for these nutritional treats with South Africans. 

'I truly believe you don't have to sacrifice treats to live a healthy lifestyle,' says Going. 

Guiltless Protein Bakery | House and Leisure
Claire Going.


As an innovative baker, Going has introduced the concept of Cake Proats, made using protein oats at the bakery and protein hot chocolate.

Other indulgent treats include protein bonbons, soft baked chocolate-chip cookies, strawberry cheesecake, red velvet cupcakes and more.

Guiltless Protein Bakery provides details on the nutrional value of each mouthwatering sweet treat on offer. Prices vary per item with cupcakes starting at R25. 

The bakery also offers custom baked goods for special occasions, and these can be ordered online, with prices starting at R300 for a small cake that serves six to eight people. 

Bakery | House and Leisure