Decor & Design, News & Trends

Fabric Prints by Iconic British Interiors Brand GP & J Baker Star in the New H&M Womenswear Collection

We can't wait to snap up a piece of this gorgeous new collection, featuring iconic British interior brand GP & J Baker's fabric designs.

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GP & J Baker x H&M | House and Leisure

The storied British wallpaper and textile house GP & J Baker, founded in 1884, is the latest icon of design to collaborate with fashion retailer H&M. The fashion brand’s new womenswear collection features GP & J Baker archival fabric prints in designs by the H&M in-house team. These covetable pieces will be available in H&M stores in South Africa from 29 January 2019.

GP & J Baker x H&M | House and Leisure

‘We are thrilled and honoured to be collaborating with H&M,’ says Ann Grafton, managing and creative director of GP & J Baker. ‘The prints selected are part of GP & J Baker’s unique DNA. They are some of our most iconic and treasured designs. To see them continuing their journey into a new arena in such an innovative and interesting way in the world of fashion is a wonderful prospect.’ 

GP & J Baker x H&M | House and Leisure

The GP & J Baker prints used in the collection include some of the most-loved designs by the fabric house, along with those sourced from its vast archive. Among House and Leisure’s favourites are the classic Oriental Bird and Hydrangea Bird prints. 

GP & J Baker x H&M | House and Leisure

Oriental Bird (pictured above) is a beautiful bird and branch design in the tradition of antique Chinese wallpapers. It originated around 1910, when G P & J Baker began to produce patterns on a more delicate scale to suit the slender grace of Edwardian furnishings. The crested bird that gives this fabric its name evokes the elegance of the miniature paintings of Mughal India. Included in the new Signature Print collection, Oriental Bird upholstery fabric is now available in beautiful new colours including teal, blush and soft blue, which enhance the feel of this iconic design. It's sold locally by St Leger & Viney.

GP & J Baker x H&M | House and Leisure

The opulent Hydrangea Bird print (pictured above and below) is offered in the Signature Print interiors fabrics collection in a new indigo colourway, which also happens to be one of the loveliest designs within the GP & J Baker x H&M collaboration. Hydrangea Bird was inspired by a fragment of Chinese wallpaper from the 18th century. The print was created in 1917 by William Turner – an important textile designer of the time – and the fabric was originally block-printed by hand. It depicts majestic pheasants in an exotic flowering tree, and has remained in constant demand over the past 100 years. 

GP & J Baker x H&M | House and Leisure

Providing a graphic contrast to these bold florals are strong geometric patterns such as Fretwork, an homage to the decorative inlay work of the Art Deco designer Jean Durand.

GP & J Baker x H&M | House and Leisure

The GP & J Baker x H&M collection is light and sheer, with a wide range of sophisticated and romantic pieces. Silhouettes are long, fluid and voluminous with details such as puff shoulders, balloon sleeves, lace inserts and contrast print trims. ‘It’s such a wonderful time in fashion for statement-making prints and patterns,' says H&M Design Director Pernilla Wohlfahrt. 'We’re excited to be collaborating with one of the most prestigious textile and wallpaper houses. The pieces are feminine and strong with an effortless feel, and will appeal to those who love both fashion and great print design,’

GP & J Baker x H&M | House and Leisure

The GP & J Baker archive consists of a spectacular range of documents that has provided inspiration for the design studio since the company was founded.  The collection was started by GP & J Baker’s founders, George Percival and James Baker, in the early 1900s and today it is the largest privately owned textile archive in the world. The archive is amazingly diverse and includes items ranging from Chinese wallpapers to church vestments and Peruvian tunics, as well as unique quilts and curtains. Italian and Turkish velvets, beautiful Indian prints, French toiles, Indonesian batiks, early English glazed chintz prints and Art Nouveau original paintings are also all part of this remarkable collection, which probably contains something from each of the last 100 centuries as well as from half the globe. 

A number of GP & J Baker designs have been in production for over 100 years, with each reissue adding another layer of history to their considerable charm. More recently, some have been translated into woven fabrics, embroideries and wallpapers – like the beautiful repeating Parterre pattern (pictured below), which also features in the GP & J Baker x H&M collection. 

GP & J Baker x H&M | House and Leisure

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