Best Brew: Mad Giant Battles Single-Use Plastic
Joburg-based brewery takes on a worthy challenge.
In just three short years since its inception, Joburg-based brewery Mad Giant have made a name for themselves in the entrenched craft-beer scene. Their flagship Killer Hop Pale Ale was named the best beer on the continent at the 2018/19 African Beer Awards. Now, in an effort to be more conscientious, they have decided to do their part in tackling one of the greatest threats facing the planet today: plastic pollution.
This is because they want to emulate their manifesto, which is about focusing on what you believe in, mustering the courage to do what you need to do and what you believe needs to be done. And eradicating single-use plastic is something each and every one of us needs to do. Brewmaster and founder of Mad Giant, Eben Uys, feels that it is important to know your impact on the planet and people.
'Plastic has become a massive pollutant of our rivers and seas. We don’t have an option but to start a journey of eradicating plastic. It's our responsibility to be friendly to the environment; I want to create a legacy worth something to the next generations' says Uys.
The way Mad Giant is playing their part in the battle against plastic is by changing over to cardboard packaging. While this seems like a simple solution, it is has an enormous impact on the business, increasing their costs tenfold. But this is a small inconvenience when fighting for the greater good.
Uys says: 'Paper labels are almost double the cost and they don’t last as well in an ice bucket. But we cannot imagine the future cost of trying to clean the ocean and breeding sea life from scratch.'