With Cape Town Fashion Week kicking off today, we caught up with the producer of this momentous week, Mary Reynolds, about this year’s event and how it will contribute to local tourism… What’s new in planning this year’s show? Any fashion firsts? Audiences can expect a great new set concept and design, not to mention a premium audio-visual experience. Which iconic venues will play host? There’s the Cape Town International Convention Centre (CTICC) of course, the City Hall for the Retrospective Show, and also David Tlale’s show at The Bromwell in Woodstock. Shows will be broadcast live from the web. What can this do for Fashion Week? It’s important for an event of this scale to keep in line with cutting edge technology (broadband), and the immediacy of realtime viewing is also exciting to our viewers who are unable to attend certain shows. What is the curatorial process this year? There are no student producers this time round. We’ve elected certain top design houses to headline and are guaranteed to wow audiences. Our Fast Track day will curate, educate and benefit young emerging designers. How can Cape Town Fashion Week boost SA tourism? I imagine this will develop from all the amazing coverage. We also have models, not to mention audiences, flying in from all over the world who will hopefully spread the word about our lovely city. To find out more about 2011 Cape Town Fashion Week, visit the Cape Town Fashion Council website or phone them on 021-461-4696. Now all that’s left to do is sit back and enjoy the show!