Spain’s new Barceló Torre de Madrid hotel has been given a luxe redesign by Jaime Hayón. As a native of the capital city, this project held great personal significance for him, and he rose to the occasion by creating interiors that are sleek, intimate and maintain a strong sense of history.
After being named by Wallpaper magazine as one of top 100 most influential creators from the last decade – and with good reason – Jaime’s work just keeps on getting better, ranging from product and furniture design to interiors and art. His signature style of mixing postmodern forms with metallic accents and unusual, rich colours is strongly evident in Barceló Torre de Madrid’s interiors.
With a large black-and-white striped bear in a top hat to greet you, the grand lobby of the 1957 hotel sets a playful tone. Select statement pieces and a range of furniture from Jamie’s past collaborations are used in a sophisticated manner throughout the space, while elegant details add lightness.
The 258-bedroom hotel aimed to create a unique space that represents a new vision of Spain. Making use of a jewel-toned palette, punctuated with contemporary art and sculptures, Jaime’s design fits the brief perfectly – it’s progressive and edgy, with a nod to the traditional.
Overall, the Barceló Torre de Madrid takes guests on a visual journey through Spain’s rich past – all the while pointing towards the future.
Visit barcelo.com to find out more.