Cara Delevingne. 11.3 million followers. A social media master. An ‘It Girl’. The British supermodel who is creating a buzz in the media is also now the ambassador for TAG Heuer. This is proof, if proof were needed, of the brand’s disruptive thinking led by Jean-Claude Biver, Company CEO and President of the Watch Division of the LVMH Group, who convinced her to join the brand’s family of ambassadors. In addition, they’ve released the new Cara Delevinge signature Tag Heuer Carrera watch.
HL got the scoop on TAG’s latest venture from Picot & Moss director Jennifer Moss:
Why Cara? She’s a phenomenon. With her unusual and bold looks, and her ‘don’t care’ attitude, she is unique both in the world of fashion and people; she has worked for the biggest names in fashion and her laid back tomboy look has seen her rise up the ranks to achieve her current It Girl status. Everyone has seen her pert little nose in the glossy ads in magazines and on the catwalks; everyone has seen her famous pouts and everyone knows the funny faces she pulls away from the spotlight, make-up free in her private life. It is her down-to-earth, fun and approachable yet glitzy character that we want to achieve with TAG Heuer.
Tell us about the watch: The special edition designed for Cara Delevingne is part of the TAG Heuer Carrera collection. It picks up on the same codes: the elegant case with faceted lugs and the clear, highly legible dial are in stark contrast to its entirely black and charcoal grey treatment. For a feminine touch, and to add an edge to the look, the appliques and hands are rose gold-plated. A version with a diamond-studded bezel is also available for that essential touch of glamour. The most extreme version of the six references in the line is the model with the aged black calfskin strap, which is padded with tone-on-tone stitching for a haute couture look.
What makes this watch distinctly ‘Cara’ and who is it aimed at? The back of the case is stamped with the majestic head of a lion – the king of beasts – to denote the star sign under which Cara was born and her famous tattoo on her index finger. The inside of the strap bears the signature of the star herself in rose gold; like the brand, this resonates with an ultra-connected generation, which has an eye for beauty and is looking for an exclusive, disruptive design.
We bet this special edition will bring a smile to many a face!
Available from Picot & Moss. Price POA.