This month’s poolside shoot was shot on location at a lovely Clifton 4th beach home in the Mother City. The perfect spot for relaxing in the sun, this location portrays everything that we look forward to when summer approaches. It is just moments away from the beach, has a gorgeous pool to cool off in, and boasts panoramic views of the ocean that stretch for miles on end.
The mountainside location meant that the décor team had to lug the props and furniture up and down several steps between the street and the house. However, when you see the slick final shots, their hard work certainly paid off. The HL décor team included Décor Editor, Jeanne Botes, and our Décor Assistants Schalk van Wyk and Kate Loggie. Justin Patrick was the photographer assigned to the shoot, while hair and make-up artist Anneline Black from Brushstrokes was on set to make sure the models looked summer-ready.
Fortunately, it was a scorching hot day in Cape Town already, so there wasn’t much work to do in terms of lighting and recreating an ideal setting. This was truly as good as it gets! In fact, it wasn’t much of a conceptual shoot but more of an interpretation of a classic summery pool setting, complete with all the furniture and accessories you’d normally come to expect. Think glamorous sunglasses, colourful beach bags, delicious cocktails, beach umbrellas and outdoor furniture.
With it being our 2012 Trends issue, the team of course didn’t overlook incorporating a theme from the Trend Report. They selected the popular neon trend (see page 32 of the Jan/Feb 2012 issue) which is expected to be big this year. The idea was to include splashes of bright colours (as seen in the swimwear, splatter bowl, Tulip light, lilo, and other various items), mixed with nudes and whites. The team composed several different options and shot a number of varying scenes before selecting the final shots. In the end, they successfully portrayed a summery, holiday feel in a fun and trendy way.
In terms of the décor items chosen for the shoot, there was an amalgam of high-end and low-end products, so that readers could all identify something that they liked and that was affordable for them. From Sean Williams Contracts to Country Road to Mr Price Home, you’ll find something for every taste and budget. Our Décor Editor Jeanne also wanted to illustrate that it is fairly easy to buy your core décor pieces from a high-end store, but to accessorise with items on the lower-end, and to still achieve that top-quality, polished end product.
They also made a point of using summer-proof products, such as the saltwater-, UV- and fade-resistant umbrellas from Home Fabrics’ UV-Pro range, as well as water-resistant inners in some of Mobelli‘s outdoor furniture.
To see the idyllic end result, please turn to page 13 of our January/ February 2012 issue to view our blissful ‘Some Like it Hot’ shoot…