Have you ever wondered what the exact colour of an object could be? No? Say for instance you see a banana. It’s yellow-ish, right? But what yellow is it exactly? Well, this is precisely what graphic designer Inke Mathews thought when she came across a particular flower, the Veronica Georgia Blue (It turned out to be Pantone #2726). ‘It was the very first shot I did for this project,’ Mathews explains on her blog. ‘I posted it on my Instagram and my followers encouraged me to keep going. So I did. I took pictures of things that piqued my interest and/or have special meaning to me. It’s kinda like my life visual journal as well.’
Pantone Matching Systems, or PMS, exist as a colour standardisation tool for media, photography and design, but it applies to everything as Mathews discovered. Every colour has a name, or code. This was the impetus behind her Tiny PMS Match project, where she photographs everyday objects and discovers their exact Pantone code by aligning the tiny object against the correct Pantone chip. All of her photos, which are to be compiled into a book next year, are taken with her iPhone and edited using an app. This photographing style also lends an immediacy to the project, so that anything she sees in her surroundings can be captured instantly and turned into art.
Take a look at some of her inspiring work here – it goes to show that art and colour can truly be made from anything:
Pantone 1655 color match. Fall has brought in beautiful colors. Pomegranate flower bud. A photo posted by Tiny PMS Match (@tinypmsmatch) on
Pantone 2726 color match. Georgia Blue flower (found out later it’s actually called Blue Daze) from my front yard. The one that started it all. I was curious to know if I could find the PMS color swatch that matched that gorgeous blue. Then I decided to continue with other objects that fit onto the small PMS chips.
Pantone 518 color match. An almost ripe Wild Blackberry. While scouting for a good photo shoot location for my clothing line (@139Made), I came across Wild Blackberry bushes with some young fruit on them. Hoping to come back there in a few weeks to pick some ripe ones ? A photo posted by Tiny PMS Match (@tinypmsmatch) on
Pantone 2351 color match. The tiny purple-pink flowers of the Redbud tree. The trees are virtually covered with clusters of these flowers. No leaves whatsoever. A photo posted by Tiny PMS Match (@tinypmsmatch) on
Pantone 407 color match. A little feather I found during my morning walk. I don’t know the type of bird it came from, but I love that gray and brown can look so good together. A photo posted by Tiny PMS Match (@tinypmsmatch) on