100% Design South Africa, the local version of the global brand focused on cutting edge, progressive design, is a curated trade exhibition. Included in the inaugural show is The Long Table, a ceramic exhibition directed by Anthony Shapiro in association with Art in the Forest and its outreach programme, ‘The Light from Africa Foundation’.
Art in the Forest, a centre for ceramic excellence, is a fully social enterprise, where 100% of the profits from their ceramic sales go towards the foundation. The centre offers classes, exhibitions and community clay programmes giving local disadvantaged children free access to artistic self-expression through clay. Recently, in connection with 100% Design, Art in the Forest hosted 10 young girls from the Rock Girl initiative for two fun-filled days at their studio making decorative tableware.
Rock Girl, a grassroots female empowerment movement, encourages and inspires girls and women in ways that help them protect themselves physically, emotionally and socio-economically. It connects them with people from multiple industries and helps them fund projects that seek to reduce violence against women and girls through the creation of safe spaces.
The Long Table is a six-metre long table set in a specially designed 16m long space and styled like an enchanted forest. It will feature a collection of works by 14 top South African ceramicists commissioned by Art in the Forest to create a range within a strict woodland colour palette of green, white, black and metallics. Also on display will be the Rock Girls’ beautiful creations. The ceramics will be on sale in a pop-up shop alongside The Long Table and there will be daily demonstrations from select ceramicists at the show.
100% Design South Africa launches at the Gallagher Convention Centre in Johannesburg from 6 – 10 August 2014.