Patch offers Londoners who are off on holiday a place where their indoor plants will stay alive and healthy: a 5-star, all-inclusive botanicals-only hotel.
A Hotel... For Your Indoor Plants
A hotel exclusively for indoor plants has opened in London, offering a lifeline to 'plant parents' who are worried about leaving their botanicals to wither when they are away on holiday.
This is definitely a next-level moment: while pet daycare and 'pet hotels' are already the norm for many South Africans – the most stylish daycare spot in SA just has to be Frits Pet Hotel & Daycare Centre in Cape Town – a plant hotel is something completely new. And we have to say, we definitely think it's a brilliant idea.
Currently, Londoners who are worried about how their indoor plants will survive while they are away on holiday, need not fear any longer because the Patch Plant Hotel – the brainchild of online plant shop Patch – has been created to keep plants alive and healthy in a five-star, all-inclusive, botanicals-only hotel.
The Patch Plant Hotel, located in Battersea, London, is now open for bookings until 5 September 2019 and there are 100 'rooms' up for grabs to accommodate people's beloved leafy plants.
Once booked in with the hotel, plants will be taken care of by a team of specialists, ensuring that they stay hydrated and loved while their owners enjoy a guilt-free, carefree break. Particularly obsessive plant owners are even invited to share the personality traits and specific needs of their plants with hotel staff, to ensure they get the very best care.
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During their stay, leafy residents will receive a check-up from the Patch Hotel in-house wellness team, which includes a custom hydration spa treatment. Sounds like bliss...
'The hotel is a sanctuary for your beloved plants. They will be in great company and looked after with the respect and love they so richly deserve,' says hotel manager Rose Grower. 'So many of us have asked a friend or family member to water the plants when we're away, only to return to disappointment – the hotel not only saves your plants, but your relationships too.'
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From sun-seeking plants to those who prefer a shady spot, the hotel accommodates all kinds of luscious greenery, and, when plant owners return from their holidays, their plants will check-out in tip-top shape.
To book one of the rooms for their plants, Londoners need to head to the Patch Hotel website, where they can enter the arrival and departure date, plus how many plants (indoor or outdoor) they want to check in. Once the booking has been confirmed, they are invited to drop off their precious cargo at the hotel in Battersea.
Freddie Blackett, CEO of Patch, says: 'We all know the crushing disappointment when you return from holiday to find your plant has gone from green lusciousness, to a burnt, dry bunch of twigs. We wanted to open the hotel to give a helping hand to the increasing number of "plant parents".'
With the trend for indoor plants currently sweeping the Insta-generation, new research by Patch found that 67 percent of Londoners bought a plant in the last year. With 130000 plants sold via Patch in 2018, the online shop is on track to sell 300000 by the end of this year.
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