Fruits of Labour: Lemon's New Home in Kramerville
From its origins creating artwork mainly for trade and industry clients a few years ago, Joburg-based design brand Lemon has evolved into a comprehensive graphic and product design outfit creating cutting-edge ranges in line with international trends.
From graphic prints to wallpaper and now furniture, the brand has expanded rapidly, in answer to a demand for exciting contemporary pieces and patterns – the concepts for which are generally prompted by visits to an office, hotel or home. 'We look at products that we think can be improved on from a design and manufacture perspective and we work from there. We did this recently with our office range where we designed and introduced furniture and accessories that we felt the market was missing – both aesthetically and functionally,’ explains Kevin Frankenthal, director of Lemon.
Now, having moved the entire operation under one roof in the design district of Kramerville, Lemon’s business is conducted in a 1 500m², three-storey space that once housed a hydraulics parts factory. ‘It’s unusual to come across an industrial building in Kramerville that hasn’t been gentrified to some extent, so the raw, brutal canvas of the location attracted us,’ explains Frankenthal.
Because the company is a multidisciplinary studio and its design, manufacture and installation departments are all in-house, it was critical to have the entire operation under one roof to facilitate teamwork and collaboration, and this space was the perfect platform to hold all the facets of Lemon’s business and cater to the needs of the 46 team members. It was created in partnership with Hesse Kleinloog Studio and the mutual respect and work history between the companies paved the way for a fluid interior concept, which would showcase the Lemon product range in a working and functional space rather than a typical showroom environment. ‘Our belief is that beautiful and functional spaces improve quality of life. All of our products are designed with this thinking, so when conceptualising our own space, we wanted to show how our products could be used,’ summarises Frankenthal.
To get in touch, visit madebylemon.co.za.