Decor & Design

Five Reasons to Love this Gorgeous 70s-Style Interior

Fashion designer Bella Freud has created bold 70s-style interiors for this new penthouse apartment in West London’s new Television Centre. Here are our favourite elements
Michael Sinclair

Bella Freud Retrouvius Helios 710 penthouse

Love the interiors and fashion of the 1970s? Then you’ll adore this decor in this apartment, a three-bedroom penthouse that is situated in The Helios, a circular Mid-Century Modern building that forms part of Television Centre, the former BBC headquarters in London. The three-year transformation of Television Centre into a mixed-use development has The Helios – a Mid-Century Modern masterpiece opened in 1960 and now home to a collection of apartments – at its heart.

Here are our top five favourite things about the retro-cool interiors created for Helios 710 by British fashion designer Bella Freud and Maria Speake, who is the co-founder of the ultra-stylish design and salvage store Retrouvius.

1. Offbeat glamour

The entire interior-design scheme exudes Freud’s signature, offbeat glamour, with bold colour and eclectic furniture choices taking centre stage throughout.

Bella Freud Retrouvius Helios 710 penthouseBella Freud Retrouvius Helios 710 penthouse

2. Wall treatment

The fabulous idea of hanging a statement textile on the wall rather than more conventional forms of art: here Freud’s Leopard Star rug, which she designed for The Rug Company, provides a focal point in ‘Jimmy’s Bedroom’.

Bella Freud Retrouvius Helios 710 penthouse

3. Vintage vibes

There are loads of one-off vintage pieces in the space courtesy of Freud’s collaborator on the project, Maria Speake, who is the co-founder of the destination salvage company, Retrouvius. We are particularly coveting these elegant Cesca chairs by modernist designer Marcel Breuer and the vintage lacquer lounge suite in the open-plan living and dining area.

Bella Freud Retrouvius Helios 710 penthouseBella Freud Retrouvius Helios 710 penthouse

4. Netflix and chill

The ‘Snug’ room is the perfect cosy-yet-sexy retreat – complete with a sheepskin rug, cork wall tiles and a sofa upholstered in plush corduroy – in which to cocoon yourself for a spot of 'Netflix and chill'.

Bella Freud Retrouvius Helios 710 penthouse

5. Bedroom bliss

The pure glamour of the ‘Bella’s Bedroom’, with its ruby red walls, gorgeous geometric curved brass bed frame, and vintage Czech pendant lights.

Bella Freud Retrouvius Helios 710 penthouse

And did we mention the perfectly petite terrace and frankly beautiful courtyard views?

For more information about the development visit the Television Centre website.

ALSO READ: Mid-Century Modern glamour at its finest at The Dewberry.